Thursday, December 16, 2021

Nogizaka46 -- The Mouse Computer Jingle

 

I've got no idea about Mouse Computer Co. Ltd. aside from the fact that it offers a lineup of laptops, and it's gotten a goodly amount of celebs hawking them such as TV personalities Chiaki Horan(ホラン千秋)and Matsuko Deluxe(マツコ・デラックス)as you can see above. Apparently, this ad was from last year.

Although I couldn't find out exactly in which year the campaign began, it seems possible that aidoru group Nogizaka46's(乃木坂46)involvement in a series of commercials started in 2017 (according to an article at the site "Branding in Asia"), so we'll go with that for now. But since seeing the above ad for the first time, the Mouse Computer jingle by the group has grabbed me by the ears thanks to the electro swing arrangement and the members' own little minimalist choreography.

Mind you, the YouTube channel Mina's Erotic Cookie concocted a longer version stringing together a number of those ads, and I gather that there was also a version with a bit more 60s Group Sounds rock at the start. As supremely infectious as it was during its time, I don't think a single version was ever released although maybe a version may have found itself on a compilation, but I am purely speculating here. If there are any Nogizaka46 fans who could let us know whether the jingle has ever appeared on a CD or on a download site, that would be much appreciated. In the meantime, we can rely on the good folks at YouTube.

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