Tuesday, October 31, 2023

Kyary Pamyu Pamyu -- Fashion Monster(ファッションモンスター)

 

Well, Happy Halloween everybody! Wherever the holiday is being celebrated, I hope folks have been enjoying or have enjoyed their apple bobbing, trick or treating and whatnot. As I'm typing this, it's still the afternoon of October 31st so the kids going from house to house is yet to happen but I figure that the show will go on although it'll be a little chilly tonight. Of course, when I think of Halloween, there are the movies "Beetlejuice" and "Ghostbusters", but I also remember the old TV shows "The Munsters" and "The Addams Family".

Ah, as for Halloween J-Pop...I automatically think of Kyary Pamyu Pamyu(きゃりーぱみゅぱみゅ). With all of the outlandish costumes, she's a natural for Halloween and I did post her 2015 "Crazy Party Night ~ Pumpkin no Gyakushuu"(ぱんぷきんの逆襲)a few years ago. Well, I was reading a "Japan Times" article earlier today and the reporter referenced an even earlier Kyary Pamyu Pamyu song that he felt may have helped out in the annual Shibuya Halloween masses (which were supposedly smaller this year due to ward intervention, although watching the YouTube streams haven't convinced me).

I'm talking about KPP's 3rd single, "Fashion Monster", from October 2012. As has been the case all along, Yasutaka Nakata(中田ヤスタカ)took care of words, music and arrangement for a song about being free to express oneself. Translating an excerpt from a 2012 interview shortly before the single's release, the singer and fashion icon talked about the protagonist in the song: "At first, he's seen as a monster feared by everyone, but it's a story about him freely expressing his feelings which leads to him becoming popular".

The music video by Jun Tamukai(田向潤)is a Halloween dream (or nightmare) come true, and it stands out to me for the fact that Kyary was actually cracking a smile back then. Another fun bit of trivia that I got from J-Wiki is that part of the arrangement by Nakata was inspired by Juicy Fruits' "Jenny wa Gokigen Naname"(ジェニーはご機嫌ななめ)from 1980. "Fashion Monster" peaked at No. 5 on Oricon, going Platinum. And in terms of its download rankings on the iTunes Electronica list, it ranked No. 1 in Finland, Hong Kong and Taiwan, No. 2 in Belgium and Thailand, No. 3 in America and Canada, No. 7 in France, and in Japan on the iTunes overall list, it also hit No. 1.

"Fashion Monster" was used as the commercial song for the Japanese discount casual wear designer GU, as well as a jingle for a Nissin yakisoba ad.

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