Man, never thought I would live to see the day when an ad for recycling could get so technodelic and funky. I guess my question was answered as to how one can choreograph PET bottles. But, seriously folks, my eyes were on the three young human females doing their robotic dance and the infectious tune they were singing. Polyethylene, meet "Polyrhythm".
Of course, this is Perfume, a Hiroshima-based trio that started out in 2001. According to Wikipedia, the group started out with a "...post-Shibuya-kei sound..."and had their first two singles released only in their hometown. As for the name Perfume, that came from the fact that the three original members had a common kanji in their first names, "ka"（香）, which means fragrance. Those three were: Ayaka Nishiwaki（西脇綾香）, Yuka Kashino（樫野有香） and Yuuka Kawashima（河島佑香）. However, Ms. Kawashima dropped out even before their official debut, so a replacement was found in the form of Ayano Omoto（大本彩乃）. Further events happened to bring them to their current success: in 2002, the girls met choreographer Mikiko who would plan out their dance moves to the present day, and then in the following year, they would head to Tokyo (after graduating from the Actors' School in Hiroshima) where they would meet Yasutaka Nakata（中田ヤスタカ）who would become their main producer and radically change their sound into a technopop one.
In September 2007, the breakthrough came with "Polyrhythm", their 10th single. Three cute girls, nifty moves, catchy techno melody, and Akihabara cachet? The Japanese never stood a chance. Nakata did everything for this one, and the song hit No. 7 on the Oricon charts. Then came their first album, "GAME"in April 2008 which hit the top of the charts and eventually became the 23rd-ranked album of the year with close to half a million copies in sales. The Kohaku Utagassen beckoned. And now, Perfume is as much a household word in Japan as their namesake occupying the bathroom shelf.
I'm not a musicologist by any means, but apparently Nakata included a polyrhythmic portion within the song which involves different time signatures between the vocals and the melody. Hey, it's all good. And PIXAR's John Lasseter loved it enough to put it in "Cars 2".
|Perfume -- GAME|