Credits

I would like to give credit where credit is due. Videos are from YouTube and other sources such as NicoNico while Oricon rankings and other information are translated from the Japanese Wikipedia unless noted.

Friday, February 7, 2025

BORO -- Negresco Hotel(ネグレスコ・ホテル)

Wikimedia Commons
by DIMSFIKAS



For some background, there is a luxury hotel in Nice, France called Le Negresco. Being a five-star hotel, I will probably never get anywhere near it myself but it's nice that there are platforms like YouTube to vicariously enjoy a tour.


Not sure if singer-songwriter BORO had been inspired by a visit there to come up with his 7th single "Negresco Hotel" which was released on New Year's Day 1983. I had only known BORO up to now for his famous and famously long ballad "Osaka de Umareta Onna"(大阪で生まれた女), so it was a surprise to find out about this classy AOR creation to which he provided lyrics and vocals while Daisuke Inoue(井上大輔)came up with the groovy melody. For a song based on a hotel on the southern coast of France, it sounds quite West Coast.


"Negresco Hotel" did fairly well on the charts by scoring at No. 31, selling a little over 60,000 records. Plus, it was used in a commercial that you can see above. True to a lot of Japanese television ads, I was kept in the dark as to what it was trying to sell (Japanese commercials are often about image and atmosphere) until I finally realized that it was for a drink called Sinvino for those who are more on the teetotaler side of things. I frankly doubt that Sinvino was ever found on the grounds of the Negresco.

1 comment:

  1. Hmm, I wonder if Negersco ever invested in Japanese drinks for their patrons from Japan?

    ReplyDelete

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