Monday, September 7, 2015
MAX -- Rough Cut Diamond (ラフカット ダイヤモンド)
In 2009 I was still kind of new in the J-Pop world, so “Rough Cut Diamond” was my first contact with veteran sexy aidoru group MAX. At first, I thought they were a new girl group, but I soon discovered they were, in reality, returning to their official lineup after Mina’s eight years absence from the group (she suspended her activities with MAX when she got pregnant).
I liked how “Rough Cut Diamond” sounded back then, and I still like it, even though I usually listen to MAX’s Eurobeat classics from the 90s with more frequency. In addition, comparing to other girl groups that were making huge success in 2009, such as Perfume and AKB48, MAX showcased a more mature pop sound that was really kind of reminiscent of 90s pop music with all the strong vocals and Latin dance beat.
As for the video, it’s not a very high-budget work, but, as always, MAX’s beauty and the overall colorful backgrounds, are a nice treat. Personally, Mina is my favorite in the group. I always loved her long black hair and the very big smile that is probably one of her best features (she’s not that smiley in this video, though).
"Rough Cut Diamond" was released in July 2009. The single reached #28 on the Oricon charts, selling 3,342 copies. Lyrics were written by tetsuhiko, while music was composed by tetsuhiko and Tomoji Sogawa (十川知司). As for the arrangement, it was done by tetsuhiko and Sungho Lee.