Although I remember watching the commercial (as above) for Namie Amuro's (安室奈美恵) 5th single, I think my first view of "Don't Wanna Cry" was through an ad for a drink by the name of Mistio.
Released in March 1996, "Don't Wanna Cry" was one of the few songs for Amuro that hadn't been completely by Svengali Tetsuya Komuro （小室哲哉）. The former TM Network keyboardist was responsible for the lyrics along with Takahiro Maeda（前田たかひろ）and Komuro took care of the melody. The same combination was also responsible for a previous Amuro hit, "Chase The Chance". At the time, Amuro was beginning her ascent to the top of the J-Pop world, and probably most of us knew her for her dance-pop stuff with The Super Monkeys (now known as MAX) up to that point, but "Don't Wanna Cry" was the first time I'd heard and seen her try an R&B groove, as light as it was. Sometimes, I thought she was going to break her vocal cords on some of the high notes in the song, but I couldn't deny it was a catchy song. Out came my yen.