I haven't pulled out this disc for quite a while. After getting hooked onto Perfume's "Polyrhythm" (ポリリズム), thanks to that TV ad about recycling, I ended up getting their 1st album "GAME" soon after. Then it wasn't too long after that I decided to pick up their 7th major single, "love the world".
Released in June 2008, "love the world" sounded a bit less funky than "Polyrhythm" but I still enjoyed that bass synth beat anchoring everything while Kashiyuka, A-chan and Nocchi went full throttle on their vocoders and strutted around in the video as they played around in the hall of mirrors and Rubik cubes. Of course, Yasutaka Nakata（中田ヤスタカ）took care of music and lyrics. Listening to this one and some of the tracks from "GAME", at the time I felt that Perfume was about to walk on ground that Yellow Magic Orchestra had once broken some decades back.
In fact, Kashiyuka, A-chan and Nocchi pulled off something with "love the world" that even Haruomi, Ryuichi and Yukihiro hadn't done in YMO, and that was to be the first technopop unit with the highest-ranking single in Oricon history according to Wikipedia and J-Wiki. YMO had possessed the record back in 1983 when their "Kimi ni Mune Kyun"（君に、胸キュン）got as high as No. 2 on the charts. Not surprisingly, "love the world" is so far Perfume's most successful hit. It would end up being ranked No. 47 in the yearly charts as well as being certified Gold. It also became one of the tracks on their 2nd album from July 2009 "⊿", also a chart-topper and the 20th-ranked album for that year.
"love the world" also got its own debut in a commercial...this time for Sharp.